CONTENT PRODUCER/ WRITER

Johnson & Johnson Medical Devices, North America

Oct 2017 - Ongoing

  • Writing and producing 4 x 4 minute patient stories for Johnson & Johnson Medical Devices businesses (Cerenovus and Biosense Webster) as part of consumer-facing engagement strategy

  • Interviewing patient & script development

  • Working with DP to develop shot list and shoot timeline

  • Managing travel logistics & budget

  • Managing shoot days as writer/producer, working as a two-person crew with videographer.

  • Overseeing post production, and working with editor, as lead creative and producer

  • Project lead and key contact with Director of Communications, Johnson & Johnson Medical Devices

  • Development of internal communications strategy for in-house podcast to engage and connect staff with leadership team

TELEVISION PRODUCER

Freelance, Melbourne

September 2013 - June 2016

  • Freelance producer working both advertising agency side as well as production side, including BWM Dentsu, Shannon & Co, KOJO Productions and The Director’s Group

  • Producing film, video and television projects for a variety of brands including large retailers, FMCG, Health Insurance and lottery. Brands include: Kmart, John West, Leggo’s, GMHBA, BeyondBlue, Keno

  • Developed skills beyond traditional advertising agency production responsibilities, including location scouting, filming permit applications and assistant directing

  • Working collaboratively with creative teams, creative director, production company, account management and client

TELEVISION PRODUCER

BWM Dentsu, Melbourne

August 2011 - August 2013

  • Working on leading retail (Kmart), FMCG (John West, Leggo’s) online brands (realestate.com.au) to deliver exceptional creative productions 

  • Managing large scale national productions from concept development through to delivery 

  • Responsible for production budgets up to $1mil

  • Working collaboratively with creative teams, creative director, production company, account management and client.

  • Skilled at navigating the complexities of delivering creative and engaging productions while managing client expectations and feedback.

  • Key conduit between all senior stakeholders - agency, production company and client.

SENIOR ACCOUNT MANAGER

Leo Burnett, Melbourne

September 2009 - April 2011

  • Agency lead, managing concept development and production of medium to large scale advertising campaigns for brands including Nintendo, Betty Crocker (General Mills), Latina Fresh (General Mills) and Scope (Not For Profit)

  • Awarded Cannes Lion Grand Prix For Good - Scope "See The Person, Not The Disability" Campaign

ACCOUNT MANAGER

Maverick Advertising, London

February 2008 - March 2009 

  • Managing event logistics of DHL’s employee engagement program through Eastern Europe, Middle East and North Africa

  • Event management of large scale state-of-the-art lorry, driver and production crew throughout EEMEA

  • Coordination of passage through DHL UK/Europe/EEMA HQ as well as local DHL staff and customs officials in each region

COPYWRITER

Grey Worldwide, Melbourne  January 2006 – January 2008

  • Primary creative team (copywriter) on Pantene and Clairol.

  • Copywriter on Pantene, Clairol, Radox, Ribena, Macleans, John West, Leggo's, MelbourneComedy Festival Roadshow, Melbourne Flower & Garden Show. 

  • People's Choice Award for Creative Raw, Melbourne 2007

ACCOUNT MANAGER

Grey Worldwide, Melbourne  November 2004 – January 2006

  • Brand/new production innovation ideation, research and strategic planning for John West, category leader in canned fish

  • Key contact between client, creative teams, TV production. Responsible for creative briefing, managing concept development, client presentations, briefing TV and print producers, managing timelines/schedules, production budgets. 

  • Initiated “Eye on Creative” - a quarterly global creative review of outstanding communication and advertising ideas