I would like to acknowledge the lands on which I learn, live, work and raise my family, the lands of the Wurundjeri and Bunurong People. I pay my respects to their Elders, past and present. They are the original storytellers of these lands and their connection dates back to time immemorial. This always was and always will be Aboriginal land.
CLIENT: Johnson & Johnson Medical Devices
PROJECT: Patient Stories
I was personally approached by the Head of Communications to create 5 x 4 minute stories for Johnson & Johnson Medical Devices North America.
As writer and producer I was tasked with humanizing Johnson & Johnson's cardiovascular and neurological medical innovations, by telling the stories of patients, from all over America, who have benefited from these devices.
Partnering with DP/videographer, Harvey Hogan, we worked as 2-person creative and production team to bring to life these emotional and engaging stories.
Zwift came to us wanting to create a multi-faceted campaign that raised their brand awareness and really echoed their innovation as a future-facing company. Together we worked shoulder to shoulder with Zwift’s marketing and in-house creative team to conceptualize and produce a full scale broadcast, digital, social and print campaign for 70 markets in 6 languages. This partnership offered an exciting opportunity for The Mill to embrace its direct-to-brand offering, and manage end-to-end production involving a multinational live action shoot and extensive large scale VFX production to create over 150 broadcast and digital assets.”
To translate the Zwift experience, director David Lawson took the unique approach to shoot a diverse range of live-action cyclists, mixed with dynamic CGI environments and game graphics to deliver a high-energy film that mirrors the adrenaline pumping action of participating in a Zwift workout.
Title: "Youth Suicide Prevention Awareness" film
Client: Beyond Blue
Production Company: KOJO Production
Director: Nicolas Carlton
Role: PRODUCTION MANAGER/PRODUCER
This 4 minute film was created as a resource to support parents, guardians and concerned friends of young people who may be at risk of suicide.
As production manager I was responsible for coordinating casting, location scouting, filming permits, hair & make-up, shoot schedules, and budget throughout pre-production.
As lead producer on shoot days I was tasked with managing daily shoot schedule, hair & make-up, talent wrangling, timeline, and logistics, and first AD to director.
Title: "Bom Bom" TV campaign
Client: Kmart
Production Company: Resolution Design
Agency: BWM Dentsu
Role: AGENCY PRODUCER
As lead producer I was responsible for managing all elements of pre, post and shoot for the relaunch of Kmart’s new brand positioning. My role included sourcing directors, overseeing treatment process, and management of budget, schedule, music licensing, client presentations, travel, shoot and post production, through to on air delivery.
This campaign saw Kmart become the fastest growing and most profitable retailer in Australia.
Title: "See The Person Not The Disability"
Client: Scope Victoria
Director: Tov Belling
Agency: Leo Burnett
Role: SENIOR ACCOUNT MANAGER/ PRODUCTION ASSISTANT
WINNER: Cannes, Grand Prix Lion For Good, 2011.
As senior account manager I played a central role as the key conduit between agency creative team, production company, client and rock band, Rudely Interrupted. I was responsible for managing all elements of the the awareness campaign, from contracts, production of the music video, live performance to publicity, and facilitating communications between all stakeholders.
The opportunity to work on such a meaningful project, to help challenge the preconceived notions of disability is one my proudest professional achievements.
Media:
http://www.campaignbrief.com/2011/06/aussies-celebrate-as-scope-see.html
http://theinspirationroom.com/daily/2011/scope-see-the-person/
Title: “Tap Tap”
Client: Realestate.com.au
Agency: BWM Dentsu
Production Company: Plaza Films
Director: Nick Robertson
Music: Nylon Sydney
Role: AGENCY PRODUCER
Not bad for $370! Especially when $70 of the costs included a parking fine.
This was a fun side project for a friend’s band, Them Bruins, who were starting to gain traction nationally on Australian radio.
I teamed up with friend and director Alec McLoskey to create, produce and co-direct.
The music video appeared Australia’s leading music television program, RAGE, and the song landed the band a nomination in Triple J’s Hottest 100 annual music chart.
Client: Tabcorp
Brand: Keno
Director: Ant Shannon
Agency: Shannon & Co
Role: AGENCY PRODUCER
Client: GMHBA
Product: Health Insurance
Director: Ant Shannon
Agency: Shannon & Co
Role: AGENCY PRODUCER
Title: ""Sculptures” TV campaign
Client: Kmart
Production Company: Exit Films
Agency: BWM Dentsu
Role: PRODUCER
Another epic undertaking to create large scale art installations using Kmart products. Over the 6-week pre-production and build stage, all sculptures were created in a large offsite warehouse and transported to the Kmart store where art department worked around the clock to install them. The campaign was shot over 3 x 15 hours shoot days, while the Kmart store remained open to public.
Client: Kmart
Campaign: 1000 Mums
Director: Henry Mason
Production Company: Exit Films
Agency: BWM Dentsu
Role: AGENCY PRODUCER
This was an epic undertaking, producing a television campaign that involved unleashing 1000 mums on a Kmart store in Melbourne, Australia. Working closely with executive producer in my role as producer, I was responsible for organising the casting, product logistics and placement and the agency lead in regards to liaising with the client on all aspects on the pre-production process.
The most logistically complex undertaking of my career, this project involved securing over 1000 extras, housing and feeding 1000 women on set for 4 x 15 hour shoot days, as well as turning an entire Kmart department store into a film set, whilst also working around a shopping centre that was still open for trade.
It was an incredible, utterly sleep deprived and character building experience that brought us to the brink of insanity, but forged a strong sense of team work and camaraderie.
